Brand Standards

The guidelines for fonts and colors outlined below are part of the EVMS Visual Identity Guide.

The guide was developed for use by all academic, research, outreach, student services, authorized student organizations and administrative departments of EVMS.

EVMS’ branding policy requires that all departments must follow these guidelines. Outside agencies that create print or electronic publications, or any other materials, for any EVMS department are also required to abide by the guidelines.

Fonts

The following font families are the official EVMS approved fonts (see examples below):

• Myriad Pro with five weights of roman and italic in normal width and five weights of roman and italic in companion expanded, semi-condensed and condensed version
• ITC Garamond with four weights of roman and italic in normal width and four weights or roman and italic in companion narrow and condensed versions

These fonts are recommended but not required, as they are not available for free but can be purchased through an official font vendor. Contact Creative Services for assistance identifying the correct fonts if you need to purchase them. If you are paying for advertising, correct fonts must be used.

Myriad Pro

ITC Garamond

Font substitution

If you do not have these fonts available, use the following sans-serif fonts in place of Myriad Pro, and serif fonts in place of ITC Garamond. These fonts are available on computers running Windows and Mac OSX.

Similar to Myriad Pro 

Similar to ITC Garamond

Other versions of Garamond, such as Adobe Garamond, Garamond Premier Pro, Sabon or Granjon may be used in place of ITC Garamond.

Colors

Primary colors

Secondary colors

The secondary color palette complements the official EVMS colors. These accent colors should be used in addition to the official blue and rust, not to replace them. These accent colors may be used as solid color or as a tint of the color.

Download the EVMS Visual Identity Guide