The guidelines for fonts and colors outlined below are part of the EVMS Visual Identity Guide.

The guide was developed for use by all academic, research, outreach, student services, authorized student organizations and administrative departments of EVMS.

EVMS’ branding policy requires that all departments must follow these guidelines. Outside agencies that create print or electronic publications, or any other materials, for any EVMS department are also required to abide by the guidelines.

Fonts

The following font families are the official EVMS approved fonts (see examples below):

  • Myriad Pro with five weights of roman and italic in normal width and five weights of roman and italic in companion expanded, semi-condensed and condensed version
  • ITC Garamond with four weights of roman and italic in normal width and four weights or roman and italic in companion narrow and condensed versions

These fonts are recommended but not required, as they are not available for free but can be purchased through an official font vendor. Contact Creative Services for assistance identifying the correct fonts if you need to purchase them. If you are paying for advertising, correct fonts must be used.


Myriad Pro

Myriad Pro Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Semibold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Condensed
Myriad Pro SemiCondensed
Myriad Pro Regular
Myriad Pro SemiExtended


ITC Garamond

ITC Garamond Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Book Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Ultra
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Ultra Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890

ITC Garamond Book Narrow
ITC Garamond Book Condensed
ITC Garamond Book


Font substitution

If you do not have these fonts available, use the following sans-serif fonts in place of Myriad Pro, and serif fonts in place of ITC Garamond. These fonts are available on computers running Windows and Mac OSX.

Similar to Myriad Pro 

Calibri
ABCdefg123

Helvetica
ABCdefg123

Arial
ABCdefg123

Similar to ITC Garamond

Garamond
ABCdefg123

Times New Roman
ABCdefg123

Georgia
ABCdefg123

Other versions of Garamond, such as Adobe Garamond, Garamond Premier Pro, Sabon or Granjon may be used in place of ITC Garamond.

Colors

Primary colors

EVMS Blue
SPOT COLOR: Pantone 633
CMYK: Cyan 83%, Magenta 37%, Yellow 27%, Black 5%
RGB: Red 31, Green 127, Blue 155
HEX: #1f7f9b
EVMS Rust
SPOT COLOR: Pantone 167
CMYK: Cyan 5%, Magenta 77%, Yellow 100%, Black 20%
RGB: Red 190, Green 79, Blue 28
HEX: #be4f1c

Secondary colors

The secondary color palette complements the official EVMS colors. These accent colors should be used in addition to the official blue and rust, not to replace them. These accent colors may be used as solid color or as a tint of the color.

Pantone 539
SPOT COLOR: Pantone 539
CMYK: Cyan 100%, Magenta 42%, Yellow 22%, Black 80%
RGB: Red 0, Green 35, Blue 57
HEX: #002539
Pantone 311
SPOT COLOR: Pantone 311
CMYK: Cyan 68%, Magenta 0%, Yellow 12%, Black 0%
RGB: Red 5, Green 195, Blue 222
HEX: #05c3de
Pantone 617
SPOT COLOR: Pantone 617C
CMYK: Cyan 11%, Magenta 6%, Yellow 64%, Black 13%
RGB: Red 203, Green 191, Blue 109
HEX: #cbc46d
Pantone Warm Gray 10
SPOT COLOR: Pantone Warm Gray 10
CMYK: Cyan 51%, Magenta 49%, Yellow 55%, Black 17%
RGB: Red 121, Green 110, Blue 101
HEX: #796e65