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EVMS Web Site Management

Web Page Development Tips

Email lewandak@evms.edu with questions about or suggestions for this page.


EVMS uses Microsoft FrontPage for Web page development. FrontPage is a WYSIWYG (what you see is what you get) tool for creating pages for the World Wide Web. This means that you don't need to learn HTML to create Web pages; it looks a lot like your word processor. Nevertheless, there are many differences between publishing information on the WWW and publishing with Microsoft Word, Publisher or something similar.

Refer to the EVMS Web Site Guidelines for more information.

General Guidelines

  • DO NOT USE WORD TO DEVELOP WEB PAGES, AND DO NOT COPY TEXT FROM WORD INTO FRONTPAGE

  • All page file names must have the extension .html and must consist of lower case alphanumeric characters with no spaces. Use dashes or underscores instead of spaces and try to keep filenames, not including extensions, to 10 characters or less.

  • The main page for each section must be named index.html; this is to ensure that site viewers see the main page, even if they "back up" in the directory tree.

  • All pages must have a descriptive title, which will appear in the title bar of the viewer's browser and in their bookmark/favorites list if they mark the page. It will also appear in the Site Map. To add or edit a title, in Editor, click File, Page Properties, and enter or change text in the Title box.

  • Each page must use the EVMS navigation system (headers and footer).

  • Don't link to pages that don't yet exist and don't use the phrase "Under Construction". Either don't include the link, or include text such as "Coming soon" or "This section is under development".

  • All internal hyperlinks (to files on EVMS' web site) must be relative, not absolute, links. This means do not use http://www.evms.edu/ at the beginning of the link; the easiest way to create relative links is to select the desired text and click Edit, Hyperlink, then click on the page you want to link to. The correct address will appear in the URL box.

  • External hyperlinks that don't go to a specific page should have a trailing slash / to signal the server that it should display the default document (usually index.html). This helps prevent server errors and the page will display faster.
    Example: use http://www.odu.edu/ instead of http://www.odu.edu

  • Minimize the use of Word and/or Excel files to be downloaded. Not everyone using the Internet uses Windows and not everyone using Windows has Word and/or Excel. Web pages are designed to be platform- independent so they can be seen by any system regardless of operating system or applications installed. Also, because they are mostly text, HTML pages are much smaller than Word and/or Excel files, so they download much faster. Keep in mind that not everyone has a fast T-1 connection to the Internet like we do at EVMS; if users must wait longer than 30 seconds to download a file, they will often get bored and leave the site.

    • Consider using Adobe Acrobat to create PDF (Portable Document Format) files for putting downloadable documents on the web site. See Adobe's site for more information.

  • Do not use Cascading Style Sheets (CSS). Only browsers of version 4 and higher support the use of style sheets, and they do not support the standards consistently, so you will probably get unexpected results. In FrontPage, any button that allows you to set a style should be ignored.

  • We have used the Verdana font throughout the new web site. Remember that if you use a font that your viewers do not have installed on their systems, they won't see it and your page will not appear as intended. Their system will substitute an installed font for the one you used.

  • Underline should only be used to indicate a link, not to make text stand out or in a heading. WWW users expect underlined text to be a link and may be confused if it is not.

FrontPage

  • Don't use themes; our web server does not have FP extensions installed, so themes will not work well.

Graphics

Unless you have extensive experience with graphic design and preparing graphics for use on the Internet, it's best to send me original graphics or images to be scanned and tell me how they are to be used. If you have digital images, send them in .tif or .bmp format.

If you have experience, please refer to the following guidelines.

  • Graphics should be no wider than 480 pixels, and ordinarily should be much less. Many people's monitors are set to 640 pixels wide by 480 pixels high and graphics that are wider than that will require users to scroll to the right to see all of the graphic.

  • It's best to use graphics software to size the graphic correctly rather than setting the size with HTML. If you reduce the size with HTML, the file size of the graphic does not change, so it takes just as long for the viewer to download it, and the image often looks distorted.

  • Graphics that are common to the entire web site should be referenced from the main images directory - the main images directory is http://www.evms.edu/images/. It contains icons, logos, photos of buildings, etc., that are used throughout the site, to maintain consistency.

  • Graphics that are specific to a section of the site should be in a directory called images under that section's directory.

  • Should you use .gif or .jpg for graphics? Generally, logos and simple line art should be in .gif format, and photos should be in .jpg format. .gifs are limited to 256 colors, so photos do not look as good in this format; .jpg files can have millions of colors and will produce a much smaller file size.

  • When you insert a graphic, FrontPage automatically enters the file name and size as alternative text (alt text, as it is known, is what appears if a user's browser does not display images or the user has images turned off, for quicker page download). To change this text to something that meaningfully describes the graphic, in FP, right-click the graphic and select Image Properties. Then, in the box marked Text under Alternative Representations, type the text describing the graphic.

Contact lewandak@evms.edu with any questions you may have.

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