As you know, over the past several months, we have been evaluating the way we present ourselves, as an institution, to the outside world. In marketing parlance this is known as a “branding.” We are pleased to announce that we have adopted a new “brand” that will help us put forward an accurate representation of EVMS; one that is contemporary, smart and innovative. Our new look — including a new logo, slogan and design scheme — is important because it helps to quickly communicate what we do and how we want to be perceived.

Today, we are making the components of our new brand available so that you can begin using them. Through our web site you will be able to access our brand standards outlining the effective use of our new design scheme, ordering information for letterhead/business cards, and templates for fax pages, memos and PowerPoint slides. Just visit EVMS Logo and Branding Information. Over the next several weeks, you will find additional templates for fliers, posters, newsletters, brochures and emails with embedded graphics. As you think about collateral materials or communications vehicles you might need, please do not hesitate to contact the Office of Marketing and Communications for assistance so that we can work together to ensure a unified brand image.

To help you order new office stationery, note cards and business cards, we have worked with a local printer to obtain the best available prices.

Whenever possible, we have provided templates — with some variety where appropriate — for your convenience and to ensure a consistent look for materials across the campus. We encourage you to contact our Office of Marketing and Communications whenever you need design assistance or have questions. That office is tasked with ensuring the quality of all EVMS materials and the proper use of our brand. There is no charge for their services. To contact the office, call 446-7070 or e-mail Art Directors This e-mail address is being protected from spambots. You need JavaScript enabled to view it or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

It is important to be aware that it will take time for us to fully implement our new look. We have a responsibility to act in a fiscally responsible manner. Please continue to use your existing stationery and business cards. When your supply begins running low, you should order the new materials. We have convened an ad hoc committee to get a better sense of what existing materials we have on hand (such as forms, signage, and brochures,) and will be planning a phased replacement of those items being mindful of budget constraints.

In May, our re-branding effort will culminate in the unveiling of a new web site for the school that will incorporate our new look and provide easier access to online information. We have consulted with representatives from across the EVMS family as we undertake this wholesale redesign and appreciate the broad participation and useful feedback.

Thank you for helping us make a smooth transition to this new brand. And, as always, thank you for what you do to make this a great institution.

Harry T. Lester, President & Gerald J. Pepe, Dean