Social Media Quick Tips
First observe, then participate. Take some time to see what kind of conversations people are having and what their interests are before joining the conversation. Be sure your communications are relevant to the audience you're targeting.
Be deliberate. Think through why you're taking part in social media. Have specific goals that tie in with your department's goals and are relevant to the platform you're using.
Bring value. The goal of social networking is to share ideas and useful information. If you don't have something valuable or helpful to add to a discussion, it's best to simply observe.
Comply with policies. All state and federal laws and EVMS policies apply when you engage in social media. This includes but is not limited to HIPAA, FERPA and the disclosure of proprietary or confidential information.
Be courteous. Do not post material that another person or entity could find libelous, defamatory, obscene, threatening, abusive, harassing, hateful or embarrassing.
Obey the law. Do not post content that violates any state or federal laws. Get permission to use or reproduce copyrighted content.
Be transparent. Personal connections are a major part of social media. The use of pseudonyms or names other than your real one can erode your credibility and limit the effectiveness of your communications. Be yourself.
Use a disclaimer. If you make public your connection with Eastern Virginia Medical School or your content relates to your work here, make it clear that your opinions are your own and do not represent the views of the organization.
Post consistently. Effectively using social media takes effort and time. Before starting, be sure you have the time — and approval of your supervisor — to put up engaging content at least weekly, to monitor your page and to respond to posts from others. A page with long dormancies gives the impression that nothing worthwhile is taking place in your department.
Be accurate. Make sure your posts are factual. If possible, link or attribute the source of your information.
Do not argue. Do not participate in online arguments. Once you post something online, it exists forever. Encourage opinions and friendly discussions. Ignore vitriolic posts, or if possible, find a way to address the poster's concern in a friendly manner.
Remember, it's permanent. Content remains on servers and elsewhere long after it was created, even if you try to delete it. Posts can and will be used against you. Think before you post.
Social media are two-way. Social media is about conversations and connections. You want to talk with people, not at them. Post engaging content and encourage others to respond. Reply to their responses.
Use good judgment. Not sure whether you should post something? Discuss it with your supervisor prior to publishing.