Visual Standards and Style
The way EVMS presents itself visually is an important aspect of building the school’s brand identity. Our logo and visual standards are the result of a comprehensive assessment of the visual image EVMS displays. Our appearance conveys our pride and presents EVMS as a vibrant, dynamic center of education, research and patient care.
It is important that this look be consistent across campus to maintain a professional, cohesive appearance in all materials flowing from EVMS. This also will increase community awareness of the school as people become familiar with our brand. The EVMS Graphic Standards2013 Graphic Standards provide details about the messaging, creative elements and design specifications that form our brand identity. These graphic standards have been created with a great deal of flexibility to address the complexities of EVMS, while providing a high degree of consistency and quality. By ensuring that all communication from our institution is integrated and consistent our marketing efforts are stronger and more effective.
In addition, several templates are provided on this website for routine use. These are quick ways for EVMS faculty and staff to follow the branding guidelines. However, Creative Services is available to assist in the creation of complex custom designs or to assist with using the logo on promotional items.